9/22/2023 0 Comments Gerber win 10She recalled a response to her own comment on the Gerber Instagram that said her son never had a chance, and that Gerber had already picked a winner before the contest began.īut he was let down as well. “They chose the winner, and she’s adorable, but I thought it would be cool if even on their stories they posted the runner-up, or the top three or whatever,” as proof that other babies were considered, Ms. The most insensitive comments were deleted, but two arguments, in particular, remained: How was the contest decided so quickly and why don’t toddlers ever win? And with that pushback, the comments section devolved into meta discussions of pointed criticism and defensive justifications.īut there was also frustration underlying the comments. On Instagram, the comments on this year’s winner had an edge. The prize money has ranged from $25,000 to $50,000 and the two most recent winners have also been named the “Chief Growing Officer,” a job that appears to require showing off Gerber foods on social media. The winners have reflected the experiences of children from around the country including an adoptee, a child with Down syndrome and a “miracle baby” born to a mother unsure of how her cancer treatment would impact her ability to conceive. Over the last decade, the number of entries has also varied widely from 110,000 in 2017 to 544,000 in 2019. The contest, said Shannon Frieser, a representative from Gerber, “enabled us to learn more about the hopes, dreams, challenges and diversities of babies and families from many different backgrounds.”
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